The pharma industry is perhaps one of the biggest industries that benefits from data analytics. Ciência dos dados is continuously being used by pharma, saúde and biotech companies to develop more efficient ensaios clínicos, customized desenvolvimento de medicamentos process optimization and individualized delivery approaches. Apart from that, the power of big data and análise preditiva is also being harnessed by pharma companies to target relevant consumers, increase sales and take data-based marketing decisions. This is represented in the infographic below, from Prescriber360.
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