A copywriter salute e benessere is a copywriter who creates campaigns and develops content on assistenza sanitaria, fitness, nutrition and medicine. Typically, health and wellness copywriters have experience of working in the industry and/or subject matter expertise in medicine, biotecnologia or related fields.
Il loro ruolo può spaziare dalla strategia delle campagne, alla creazione di materiali di marketing che includono post di blog, contenuti di siti web, comunicati stampa, campagne email, pubblicità, landing page... praticamente tutto quello che vi viene in mente! I copywriter di salute e benessere di solito lavorano a stretto contatto con un team specifico per aiutarli a commercializzare il loro marchio, quindi dovranno avere familiarità con i vostri servizi e con ciò che offrite.
Health and wellness copywriters depend on the words they use to influence potential customers and drive sales. They’re experts in using persuasive language and marketing ricerca, which means that when you hire a health and wellness copywriter, you’ll be able to increase your conversion rates and determine which marketing strategies work best for your business. Health and wellness copywriters will help you create customer personas, write compelling content that appeals to them, and come up with ways to encourage customers to take the right actions after they see your website or advertisement.
Ecco 5 modi in cui lavorare con un copywriter di salute e benessere può essere un vantaggio per te.
1. Ottenere contenuti dagli esperti
Getting your words right is more important in assistenza sanitaria and medicine than in any other industry because you are talking about products that have a direct impact on people’s quality of life. Whether you’re promoting a new dispositivo medico or explaining how to administer a new drug, it is crucial to get the information right. A tiny slip-up or factual error can have serious consequences. Therefore it is essential that you work with a copywriter with a scientific or medical background.
Un copywriter di salute e benessere può sfruttare la sua conoscenza della materia per creare una copia intelligente che parla direttamente al tuo pubblico di riferimento. Possono specializzarsi in argomenti come:
- Ricerca sul cancro
- Immunologia
- Genetics & genomica
- Medicina personalizzata
- Sviluppo di farmaci
- Ricerca sui vaccini
- Cibi vegani
- CRISPR tecnologia
- Neuroscience and brain health
- Salute mentale
- Qualità del sonno
- Cura delle ferite
...e molti altri. Questo permette loro di creare contenuti credibili e autorevoli, soprattutto se hanno un dottorato e/o anni di esperienza in quel campo.
2. Comunicare meglio il valore del vostro prodotto
Every organization is looking for ways to maximize profits, especially when it comes to small businesses. A lot of times, they turn to hiring a health and wellness copywriter to help them close sales. With the use of effective wordsmithing, these writers are able to provide their clients with the competitive advantage in the business world by attracting more customers buying the services they offer. As they have domain expertise, medical copywriters can understand the value of your product and how it addresses the pain point of your consumers. They can combine creative flair along with well-researched, accurate information to present a convincing case for your audience. They can also create sales and marketing collateral like libri bianchi, ebooks, flyers, brochures, and more. Recently, a freelance scrittore medico on Kolabtree helped with the launch and positioning of a Chemo Mouthpiece, a revolutionary oral cryotherapy device for chemotherapy patients.
3. Aumenta la tua visibilità e reputazione online
Similar to how a great product is one that can easily sell itself , the use of SEO copywriting will push your website towards the top search engine ranking, making it easier for people to see your page and click on it. Health and wellness copywriters help in getting a website on the top of search engine results. They use specific keywords in creating their articles . Health and wellness writers also target a lot of key phrases that can easily bring in traffic to one’s site. With several well-established websites already around, it is quite a competitive market to penetrate. Having a robust SEO strategy backed by high-quality content and campaigns will help you stand out from the competition.
4. Ottenere contenuti regolari in una varietà di formati
Il repurposing dei contenuti è una delle più grandi sfide che i marketer di tutto il mondo affrontano oggi. Tuttavia, quando si assume un copywriter di salute e benessere, si può ottenere un pezzo di contenuto in più formati. Se assumete freelance o consulenti, possono occuparsi di questa parte specifica della vostra strategia di contenuti con un'attenzione maggiore di quanto voi probabilmente possiate fare in-house. Potete procurarvi contenuti per blog, guide nutrizionali, piani di esercizio, foglietti illustrativi, contenuti per e-mail, contenuti per i social media e altro ancora. I copywriter possono creare una strategia di campagna digitale multicanale per voi, con messaggi che possono filtrare in tutte le vostre comunicazioni.
Sourcing content on a regular basis is also a challenge for editors and content managers in businesses of all sizes. In an industry which is dominated by the the quality of content, it is important to keep your content updated, reviewed, fresh and most importantly… regular. Working with a team of specialist health and wellness copywriters across topics can help you fill in gaps in the editorial calendar. Biotech, medical device and life science companies, in particular, who may not have the in-house teams to produce content benefit from working with remote science writers. As their strength is in building teams that can innovate novel products and accelerate research, outsourcing their copywriting medico e scrittura del contenuto helps save precious time and resource.
5. Usare la lingua giusta
I copywriter per la salute e il benessere vi aiuteranno a prendere il controllo del linguaggio usato per descrivere il vostro marchio; creeranno una nuova copia che rifletta al meglio la vostra attività e attiri i potenziali clienti. I copywriter di salute e benessere vi aiuteranno anche a determinare quali parole usare, come se descrivere o meno i vostri servizi come "naturali" o "biologici". Possono ricercare argomenti di tendenza e identificare specifiche "parole d'ordine" che potete usare per posizionare il vostro prodotto o servizio sul mercato.
Health and wellness copywriters will be able to do the legwork so you don’t have to, which means that they’ll always fact check their work and conduct market research before they start a new project. They will ask questions during the initial phase of your project, including how customers describe your business and how you can improve your brand’s image. Health and wellness copywriters will also use the answers to these questions on their project.
Ora è facile lavorare con copywriter di salute e benessere che hanno un background medico o scientifico. La rete di Kolabtree di copywriter medici può aiutarti a sviluppare contenuti per il tuo sito web, blog, lancio di prodotti, comunicati stampa e altro. Visualizza gli esperti qui>>.
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