The pharma industry is perhaps one of the biggest industries that benefits from data analytics. Science des données is continuously being used by pharma, soins de santé and biotech companies to develop more efficient les essais cliniques, customized développement de médicaments process optimization and individualized delivery approaches. Apart from that, the power of big data and analyse prévisionnelle is also being harnessed by pharma companies to target relevant consumers, increase sales and take data-based marketing decisions. This is represented in the infographic below, from Prescriber360.
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