A redactor de salud y bienestar is a copywriter who creates campaigns and develops content on atención de la salud, fitness, nutrition and medicine. Typically, health and wellness copywriters have experience of working in the industry and/or subject matter expertise in medicine, biotecnología or related fields.
Sus funciones pueden abarcar desde la elaboración de estrategias para campañas hasta la creación de materiales de marketing que incluyan publicaciones en el blog, contenidos para el sitio web, comunicados de prensa, campañas de correo electrónico, anuncios, páginas de destino... ¡prácticamente todo lo que se te ocurra! Los redactores de salud y bienestar suelen trabajar estrechamente con un equipo específico para ayudarles a comercializar su marca, por lo que tendrán que estar familiarizados con sus servicios y lo que ofrecen.
Health and wellness copywriters depend on the words they use to influence potential customers and drive sales. They’re experts in using persuasive language and marketing investigación, which means that when you hire a health and wellness copywriter, you’ll be able to increase your conversion rates and determine which marketing strategies work best for your business. Health and wellness copywriters will help you create customer personas, write compelling content that appeals to them, and come up with ways to encourage customers to take the right actions after they see your website or advertisement.
He aquí 5 maneras en las que trabajar con un redactor de salud y bienestar puede ser ventajoso para usted.
1. Obtenga contenidos de los expertos
Getting your words right is more important in salud and medicine than in any other industry because you are talking about products that have a direct impact on people’s quality of life. Whether you’re promoting a new dispositivo médico or explaining how to administer a new drug, it is crucial to get the information right. A tiny slip-up or factual error can have serious consequences. Therefore it is essential that you work with a copywriter with a scientific or medical background.
Un redactor de salud y bienestar puede aprovechar sus conocimientos sobre el tema para elaborar un texto inteligente que se dirija directamente a su público objetivo. Pueden especializarse en temas como:
- Investigación sobre el cáncer
- Inmunología
- Genetics & genómica
- Medicina personalizada
- Desarrollo de fármacos
- Investigación sobre vacunas
- Alimentos veganos
- CRISPR tecnología
- Neuroscience and brain health
- Salud mental
- Calidad del sueño
- Cuidado de las heridas
...y muchos más. Esto les permite crear contenidos creíbles y con autoridad, especialmente si tienen un doctorado y/o años de experiencia en ese campo.
2. Transmitir mejor el valor de su producto
Every organization is looking for ways to maximize profits, especially when it comes to small businesses. A lot of times, they turn to hiring a health and wellness copywriter to help them close sales. With the use of effective wordsmithing, these writers are able to provide their clients with the competitive advantage in the business world by attracting more customers buying the services they offer. As they have domain expertise, medical copywriters can understand the value of your product and how it addresses the pain point of your consumers. They can combine creative flair along with well-researched, accurate information to present a convincing case for your audience. They can also create sales and marketing collateral like libros blancos, ebooks, flyers, brochures, and more. Recently, a freelance redactor médico on Kolabtree helped with the launch and positioning of a Chemo Mouthpiece, a revolutionary oral cryotherapy device for chemotherapy patients.
3. Aumentar su visibilidad y reputación en línea
Similar to how a great product is one that can easily sell itself , the use of SEO copywriting will push your website towards the top search engine ranking, making it easier for people to see your page and click on it. Health and wellness copywriters help in getting a website on the top of search engine results. They use specific keywords in creating their articles . Health and wellness writers also target a lot of key phrases that can easily bring in traffic to one’s site. With several well-established websites already around, it is quite a competitive market to penetrate. Having a robust SEO strategy backed by high-quality content and campaigns will help you stand out from the competition.
4. Obtenga contenidos regulares en una variedad de formatos
La reutilización de contenidos es uno de los mayores retos a los que se enfrentan los profesionales del marketing en todo el mundo. Sin embargo, si contrata a un redactor de contenidos de salud y bienestar, puede obtener una pieza de contenido en múltiples formatos. Si contrata a trabajadores autónomos o consultores, éstos pueden encargarse de esta parte específica de su estrategia de contenidos con un enfoque más intenso que el que probablemente pueda tener usted internamente. Puede obtener contenidos para blogs, guías de nutrición, planes de ejercicios, hojas de trucos, contenidos para correos electrónicos, contenidos para redes sociales y mucho más. Los redactores publicitarios pueden crear una estrategia de campaña digital multicanal para usted, con mensajes que pueden filtrarse en todas sus comunicaciones.
Sourcing content on a regular basis is also a challenge for editors and content managers in businesses of all sizes. In an industry which is dominated by the the quality of content, it is important to keep your content updated, reviewed, fresh and most importantly… regular. Working with a team of specialist health and wellness copywriters across topics can help you fill in gaps in the editorial calendar. Biotech, medical device and life science companies, in particular, who may not have the in-house teams to produce content benefit from working with remote science writers. As their strength is in building teams that can innovate novel products and accelerate research, outsourcing their redacción médica y redacción de contenidos helps save precious time and resource.
5. Utilizar el lenguaje adecuado
Los redactores de salud y bienestar le ayudarán a controlar el lenguaje que se utiliza para describir su marca; crearán un nuevo texto que refleje mejor su negocio y atraiga a los clientes potenciales. Los redactores de salud y bienestar también le ayudarán a determinar qué palabras utilizar, como por ejemplo si debe describir sus servicios como "naturales" u "orgánicos". Pueden investigar temas de tendencia e identificar "palabras de moda" específicas que puede utilizar para posicionar su producto o servicio en el mercado.
Health and wellness copywriters will be able to do the legwork so you don’t have to, which means that they’ll always fact check their work and conduct market research before they start a new project. They will ask questions during the initial phase of your project, including how customers describe your business and how you can improve your brand’s image. Health and wellness copywriters will also use the answers to these questions on their project.
Ahora es fácil trabajar con redactores de salud y bienestar que tengan formación médica o científica. La red de Kolabtree de redactores médicos puede ayudarle a desarrollar contenidos para su sitio web, blog, lanzamiento de productos, comunicados de prensa y mucho más. Ver expertos aquí>>
Kolabtree helps businesses worldwide hire freelance scientists and industry experts on demand. Our freelancers have helped companies publish research papers, develop products, analyze data, and more. It only takes a minute to tell us what you need done and get quotes from experts for free.
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