The pharma industry is perhaps one of the biggest industries that benefits from data analytics. Datenwissenschaft is continuously being used by pharma, Gesundheitswesen and biotech companies to develop more efficient klinische Studien, customized Arzneimittelentwicklung process optimization and individualized delivery approaches. Apart from that, the power of big data and prädiktive Analytik is also being harnessed by pharma companies to target relevant consumers, increase sales and take data-based marketing decisions. This is represented in the infographic below, from Verschreiber360.
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