A health and wellness copywriter is a copywriter who creates campaigns and develops content on health care, fitness, nutrition and medicine. Typically, health and wellness copywriters have experience of working in the industry and/or subject matter expertise in medicine, biotechnology or related fields.
Their roles can range from strategizing campaigns, to creating marketing materials that include blog posts, website content, press releases, email campaigns, advertisements, landing pages… pretty much anything you can think of! Health and wellness copywriters will usually work closely with a specific team to help them market their brand, so they’ll need to be familiar with your services and what you offer.
Health and wellness copywriters depend on the words they use to influence potential customers and drive sales. They’re experts in using persuasive language and marketing research, which means that when you hire a health and wellness copywriter, you’ll be able to increase your conversion rates and determine which marketing strategies work best for your business. Health and wellness copywriters will help you create customer personas, write compelling content that appeals to them, and come up with ways to encourage customers to take the right actions after they see your website or advertisement.
Here are 5 ways working with a health and wellness copywriter can be of advantage to you.
1. Get content from the experts
Getting your words right is more important in healthcare and medicine than in any other industry because you are talking about products that have a direct impact on people’s quality of life. Whether you’re promoting a new medical device or explaining how to administer a new drug, it is crucial to get the information right. A tiny slip-up or factual error can have serious consequences. Therefore it is essential that you work with a copywriter with a scientific or medical background.
A health and wellness copywriter can leverage their subject matter knowledge to craft clever copy that speaks directly to your target audience. They may specialize in topics like:
- Cancer research
- Immunology
- Genetics & genomics
- Personalized medicine
- Drug development
- Vaccine research
- Vegan foods
- CRISPR technology
- Neuroscience and brain health
- Mental health
- Sleep quality
- Wound care
…and many more. This enables them to create content that is credible and authoritative, especially if they have a PhD and/or years of experience in that field.
2. Convey the value of your product better
Every organization is looking for ways to maximize profits, especially when it comes to small businesses. A lot of times, they turn to hiring a health and wellness copywriter to help them close sales. With the use of effective wordsmithing, these writers are able to provide their clients with the competitive advantage in the business world by attracting more customers buying the services they offer. As they have domain expertise, medical copywriters can understand the value of your product and how it addresses the pain point of your consumers. They can combine creative flair along with well-researched, accurate information to present a convincing case for your audience. They can also create sales and marketing collateral like white papers, ebooks, flyers, brochures, and more. Recently, a freelance medical writer on Kolabtree helped with the launch and positioning of a Chemo Mouthpiece, a revolutionary oral cryotherapy device for chemotherapy patients.
3. Boost your visibility and reputation online
Similar to how a great product is one that can easily sell itself , the use of SEO copywriting will push your website towards the top search engine ranking, making it easier for people to see your page and click on it. Health and wellness copywriters help in getting a website on the top of search engine results. They use specific keywords in creating their articles . Health and wellness writers also target a lot of key phrases that can easily bring in traffic to one’s site. With several well-established websites already around, it is quite a competitive market to penetrate. Having a robust SEO strategy backed by high-quality content and campaigns will help you stand out from the competition.
4. Get regular content in a variety of formats
Content repurposing is one of the biggest challenges that marketers worldwide face today. However when you hire a health and wellness copywriter, you can get one piece of content in multiple formats. If you hire freelancers or consultants, they can take up this specific part of your content strategy with a heavier focus than you probably can, in-house. You can source blog content, nutrition guides, exercise plans, cheat sheets, email content, social media content, and more. Copywriters can create an multi-channel digital campaign strategy for you, with messaging that can filter down into all your communications.
Sourcing content on a regular basis is also a challenge for editors and content managers in businesses of all sizes. In an industry which is dominated by the the quality of content, it is important to keep your content updated, reviewed, fresh and most importantly… regular. Working with a team of specialist health and wellness copywriters across topics can help you fill in gaps in the editorial calendar. Biotech, medical device and life science companies, in particular, who may not have the in-house teams to produce content benefit from working with remote science writers. As their strength is in building teams that can innovate novel products and accelerate research, outsourcing their medical copywriting and content writing helps save precious time and resource.
5. Use the right language
Health and wellness copywriters will help you take control of the language that’s used to describe your brand; they’ll create new copy that best reflects your business and entices potential customers. Health and wellness copywriters will also help you determine what words to use, like whether or not to describe your services as “natural” or “organic”. They can research trending topics and identify specific “buzzwords” that you can use to position your product or service in the market.
Health and wellness copywriters will be able to do the legwork so you don’t have to, which means that they’ll always fact check their work and conduct market research before they start a new project. They will ask questions during the initial phase of your project, including how customers describe your business and how you can improve your brand’s image. Health and wellness copywriters will also use the answers to these questions on their project.
It’s now easy to work with health and wellness copywriters who have a medical or scientific background. Kolabtree’s network of medical copywriters can help you develop content for your website, blog, product launch, press releases, and more. View experts here>>
Kolabtree helps businesses worldwide hire freelance scientists and industry experts on demand. Our freelancers have helped companies publish research papers, develop products, analyze data, and more. It only takes a minute to tell us what you need done and get quotes from experts for free.
Unlock Corporate Benefits
• Secure Payment Assistance
• Onboarding Support
• Dedicated Account Manager
Sign up with your professional email to avail special advances offered against purchase orders, seamless multi-channel payments, and extended support for agreements.
