The pharma industry is perhaps one of the biggest industries that benefits from data analytics. データサイエンス is continuously being used by pharma, ヘルスケア and biotech companies to develop more efficient 臨床試験, customized 医薬品開発 process optimization and individualized delivery approaches. Apart from that, the power of big data and プレディクティブ・アナリティクス is also being harnessed by pharma companies to target relevant consumers, increase sales and take data-based marketing decisions. This is represented in the infographic below, from Prescriber360.
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