The pharma industry is perhaps one of the biggest industries that benefits from data analytics. Scienza dei dati is continuously being used by pharma, assistenza sanitaria and biotech companies to develop more efficient studi clinici, customized sviluppo di farmaci process optimization and individualized delivery approaches. Apart from that, the power of big data and analisi predittiva is also being harnessed by pharma companies to target relevant consumers, increase sales and take data-based marketing decisions. This is represented in the infographic below, from Prescriber360.
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