The pharma industry is perhaps one of the biggest industries that benefits from data analytics. Ciencia de los datos is continuously being used by pharma, salud and biotech companies to develop more efficient ensayos clínicos, customized desarrollo de fármacos process optimization and individualized delivery approaches. Apart from that, the power of big data and análisis predictivo is also being harnessed by pharma companies to target relevant consumers, increase sales and take data-based marketing decisions. This is represented in the infographic below, from Prescriptor360.
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