Life science content marketing is a crowded space. As an industry, life sciences combines various domains: biotechnology, medical devices, research, and pharma. All of these sectors depend heavily on content, whether it’s announcing a new product or publishing the results of clinical studies. Content marketing in the life sciences space is harder than many other industries, as Google’s guidelines are stricter for medical and scientific websites. Content published in the life sciences space has to be fact-checked and reviewed by qualified experts, so that is it credible and authoritative. The need for freelance science content writers has been growing exponentially in the last couple of years, and has increased even more because of the pandemic and remote working.
Life science content marketing channels
Channels used by life science companies for marketing are typically:
- Blog: A blog helps establish credibility and is effective for communicating with all stakeholders
- Landing pages: Landing pages typically communicate the value proposition of the company, product, or service. They are an important touchpoint in the user journey.
- Emails: A regular newsletter is effective in staying top-of-mind with customers. Creating lead magnets and drip campaigns are also great ways to acquire and nurture potential customers through the sales pipeline.
But what can life science companies do to stand out among the crowd? What are some of the more creative ways they can use content marketing to boost business growth? In this free checklist, we break it down for you. Read 5 tried, tested, and trusted ways you can use content marketing as a life science company in a scalable and sustainable way. Get leads, widen your reach, and use new ways to establish your business and grow traffic organically online.
Free checklist to build a robust content marketing strategy
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